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Meet us

A little history...

Our story starts in 2000, when we were founded as a spin-off from Arthur D. Little, the oldest strategy consulting firm in the world. Our mission was to help clients improve Strategy Execution through strategic initiative management.

In 2002, we joined GITP International, an independent human resources consultancy, headquartered in the Netherlands and part of a worldwide network. This cooperation enabled us to blend GITP’s individual performance management expertise with our organisational approach to create a unique Strategy Execution formula.

In 2008, we launched the performance factory as a separate Strategy Execution knowledge centre.

It’s all about Strategy Execution!
We believe there is more to a company than a great strategy. Yes, strategy is very important − even crucial − but without great execution, it has no value.

Imagine you run a removals company. And every day, of the 100 boxes you move for your customers, you lose 60. How long do you think you would stay in business?

And yet, according to the Harvard Business Review: “Companies realize only 40 to 60 percent of their strategies’ potential value.” The rest is lost along the way.

These numbers don’t look encouraging − but over the last 10 years, many companies have begun to realise. that it takes more than a great strategy to be No. 1 in their industry. You need to turn your fantastic strategy into fantastic performance.

And that’s where Strategy Execution comes in − to bridge the gap between brilliant strategy and superior performance. Led by Balanced Scorecard inventors Kaplan and Norton, Strategy Execution (or performance management) has become a fast-growing bleep on the radar screens of top executives.

But simply appearing on the radar screen is not enough to make it happen. Every company − large or small − needs a specially tailored performance management process and managers who can operate it. When this happens, a great strategy turns into great performance!

Our mission is to help individuals like you and organisations like yours to raise performance through best-in-class Strategy Execution.

What makes us different?
There are three things that set us apart:

  1. Thanks to our background and focus, we have in-depth knowledge of organisational AND individual performance AND the links between them.
  2. We have best-in-class Strategy Execution benchmarks and surveys.
  3. We strongly believe that managers play a crucial role in Strategy Execution. Therefore, we always start from the managerial perspective and focus on transferring our knowledge and skills.

Over the years, we have developed great, long-lasting relationships with individuals in a variety of organisations, both large and small, throughout the world.

Together, we work on building best-in-class Strategy Execution capabilities within their organisations. Curious to find out who?

Recognise us?
As you might have read in other places, we’re very down-to-earth. People who know us have also described us as: pragmatic, professional, performance-driven and open-minded.

Take a look at some of their testimonials to get a fuller sense of what we mean.

Where can you find us?
Our headquarters are in Brussels, but we don’t spend much time there. We tend to travel a lot, convening in one of our partners’ offices, or working at our clients’ sites. And we also spend quite a bit of time on the phone, coaching people across the globe.

You can reach us at:

the performance factory
Louizalaan149/24 Avenue Louise
1050 Brussels
fax +32 2 535 75 75 

PS: You can visit our Strategy Execution library or stay up-to-date through our bi-monthly newsletter. It’s free. You simply need to register.

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